Welcome to
Underdogs Tattoo Gallery

Our Story

Underdogs Tattoo Gallery is owned by Chad Rowe, Dakota Shepherd, and Mitch Preston. When opening this shop, they wanted to offer something the people of New Castle had not seen before; a gallery of many mediums. Underdogs pride themselves on creating an environment that is comfortable and enjoyable for the clientele. Using the top of the line materials & best practice; the work will speak for itself, accompanied by the cleanest procedure. Piercings Are only done with implant-grade/internally threaded jewelry, and our artists are capable of providing you a great tattoo in many styles. Underdogs Tattoo Gallery is also available for fine-art commissions. Our artists are available to do mediums outside of tattooing for you to showcase, such as oil painting, charcoal drawings, airbrushing (large or small projects), and open to ideas for those who enjoy art that isn't painful.

Along with the body art & fine-art, Underdogs Tattoo Gallery is always trying to support local artists of all mediums. If you are an artist and would like to hold a gallery, please come in and talk to one of the owners in person and set it up! Don't hesitate to talk to our artists about any of your inquiries, we push ourselves, not only in art but in customer service and being personable!

Everyone here at Underdogs Tattoo Gallery would like to thank every individual who has supported us. Without you, this wouldn't be possible. Thank you for allowing us to do what we love and create for you.

Latest Work

See all our work

Chad Rowe

Chad Rowe is a New Castle High School Alumni, & Co-Owner/Tattooer of Underdogs Tattoo Gallery.He Started tattooing in 2014 in Shelbyville, IN. He specialized in black and grey realism/portrait and has won accolades for this style.

He also enjoys doing Neo-Traditional Color tattoos. When he is not at the shop, there is a good chance you'll find him with his wife and daughter hiking or (just as likely) laying in bed watching Netflix.

/ chadrowetattoos
/ chadrowetattoos

View All Chad's Work

Dakota Shepherd

Dakota is the piercer at Underdogs Tattoo Gallery. Since 2014 he has been piercing professionally in Indianapolis, Muncie, and now New Castle. Dakota graduated from Greenfield Central High School in 2009 and joined the Army as a medic. Four years later he found himself back in Indiana ready for a new and exciting career.

Dakota is committed to the use of all implant grade materials for piercing and continued education in the field.

/ MrSharan
/ MrSharan

View All Dakota's Work

Mitch Preston

Mitch has been practicing the fine art of tattooing for almost four years now. He specializes in neo traditional, color realism, and black and grey realism but not limited to those styles. Art and music are his passion and finds a very humble feeling in himself when doing either of them. He still has a lot to learn along the way but that is beautiful about this growing industry You never truly stop learning. He takes those strive to learn and be better than he was yesterday.

/ mitchythekidd
/ Mitch Preston

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Contact Us

Consultations are free and easy to schedule!
Just call the shop and set it up today!



  Closed Sunday & Monday
     Tuesday-Thursday: 12-8
     Friday & Saturday:12-9

  2101 Bundy Avenue
     New Castle, IN 47362